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gerard van weyenbergh

How to make money buying in auctions part 1


Investing in fine art purchased at auctions can be a lucrative endeavor if approached strategically. Here are key strategies and considerations for making money with fine art:

Investment Strategies

  1. Diversified Portfolio Strategy:

    • Invest in a variety of art forms, such as paintings, sculptures, and photography. This approach spreads risk and increases the potential for returns by capitalizing on different market segments

  2. Value Investing:

    • Identify undervalued pieces that have the potential to appreciate over time. This requires market research and an understanding of trends to purchase art at lower prices before they gain value

  3. Art Funds and Collective Investments:

    • Consider investing in art funds, where multiple investors pool resources to buy artworks. This method provides access to a broader range of pieces without needing to purchase entire artworks individually

  4. Fractional Ownership:

    • Platforms allow investors to buy shares in high-value artworks, enabling participation in the art market without the need for significant capital upfront. This can diversify your investment across various pieces.




Selling Strategies

  1. Consignment Sales:

    • Selling art on consignment can yield higher profits compared to outright sales. While selling directly to dealers may net around 50% of retail value, consignment can result in 60-80% or more, depending on the agreement

  2. Auction Houses:

    • Fine art auction houses typically provide better selling prices than online platforms or direct sales. They charge fees ranging from 5% to over 30% of the sale price, but they often attract serious buyers willing to pay premium prices

  3. Timing Your Sale:

    • Sell artwork during favorable market conditions or alongside significant exhibitions or shows that can enhance visibility and desirability Market Research and Education

  4. Stay Informed: Regularly research art market trends, auction results, and emerging artists. Understanding these dynamics helps identify potential investments and make informed purchasing decisions

  5. Authenticate Artworks: Ensure that any artwork purchased is authenticated, as provenance significantly affects value appreciation over time

    Part 2 = Considerations and Risks


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